I. PURPOSE

The purpose of this policy is to protect and ensure consistent use of the District’s name, logo, seal, seal, colors, typography and related branding elements. A unified brand strengthens public trust, promotes district identity, and safeguards the District’s intellectual property.

II. OWNERSHIP

The District name, logos, seals, official colors, approved fonts, taglines, and all related branding elements are the exclusive property of the District. The School Committee retains authority over their use. Unauthorized reproduction, modification, or distribution is prohibited.

III. OFFICIAL BRAND ELEMENTS

The District shall maintain officially approved:

· Primary and secondary logos

· Official seal

· District color palette

· Approved typography (fonts) and aspect ratio (no stretching)

· Brand standards and usage guidelines

· Approved Letterheads, and Memo templates

Specific color codes, font families, and technical design standards shall be defined in the accompanying Administrative Regulation.

IV. AUTHORIZED USE

District branding may be used only for official purposes, including:

● District and school communications

● Official publications and websites

● Authorized social media accounts

● District-approved uniforms and merchandise

● Board-approved programs, events, and partnerships

All usage must comply with District standards and administrative regulations, including approved colors and typography.

V. PROHIBITED USE

The following uses are prohibited without prior written authorization:

1. Altering, distorting, recoloring, or modifying approved logos

2. Substituting unapproved fonts or colors in official branding materials

3. Creating unauthorized derivative logos or school marks

4. Commercial sale of District-branded items without approval

5. Use for political campaigns or partisan activities

6. Use implying District endorsement of non-approved organizations, products, or services

7. Personal, private business, or non-District organizational use

VI. SCHOOL & PROGRAM LOGOS

Individual schools or programs may not create or adopt logos, seals, color schemes, or typography inconsistent with District standards without prior approval from the Superintendent or designee.

VII. APPROVAL & OVERSIGHT

The Superintendent or designee is responsible for implementing this policy, maintaining official brand standards (including colors and fonts), and approving requests for logo usage. The District reserves the right to deny or revoke permission for any use deemed inconsistent with District interests.

External organizations (PTAs/PTOs, booster groups, vendors, nonprofits, municipal partners, media, etc.) must submit a written request identifying: (a) the exact mark(s) requested, (b) purpose, (c) distribution channels, (d) duration, and (e) whether any funds are being raised or items sold. Approval may include conditions (placement, size, disclaimers, end date) and may be revoked at any time.

VIII. LEGAL PROTECTION

The District may register trademarks or service marks as necessary to protect its name, logos, colors, and associated marks. Violations of this policy may result in disciplinary action, termination of vendor agreements, revocation of usage rights, and/or legal remedies as appropriate.

The consistent and appropriate use of District branding reflects the professionalism, unity, and integrity of our schools and community.